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Can't we all just get along? Um, no

Eric Siebert should be commended for the blog he wrote today, calling on the major virtualization vendors to “stop bickering with each other … and work towards the betterment of virtualization.”

Siebert, a virtualization expert and contributor, said the virtualization market should be more like sports: full of fierce competition, but also mutual respect and professionalism between competitors. He even illustrated his point with a photo of a UCLA player helping a crying Adam Morrison to his feet after Gonzaga’s 2006 NCAA Tournament loss.

Unfortunately, for every touching moment like that, there’s one like this:

Tensions run high in sports because of all the money on the line, and the same is true in the virtualization market. It would be great if Microsoft and VMware could be more civil towards each other, but let’s look at the track record there:

  • April 2008: VMware accuses of Microsoft of knowingly distributing an inaccurate Yankee Group report that didn’t exactly paint VMware in the best light.
  • September 2008: Microsoft launches a guerrilla marketing campaign at VMworld 2008, handing out poker chips that advertise a now-defunct website called
  • April 2009: Microsoft posts its smugness-tinged “Top 10 VMware Myths” video. Even some Microsoft loyalists decry the video as “embarrassing,” and VMware proponents fire back in force.
  • June 2009: VMware’s Scott Drummonds is forced to apologize for anonymously posting a misleading video that showed Hyper-V crashing while running VMware’s VMmark platform and implied that Hyper-V caused massive TechNet and MSDN outages. Microsoft’s Jeff Woolsey wrote of VMware at the time: “This isn’t how billion dollar companies behave.”
  • August 2009: Even though a year had passed since a VMware ESX bug caused serious VMotion and VM booting problems, Microsoft’s Woolsey still wrote a three-part blog slamming VMware for the problem.

The history speaks for itself. VMware won’t be helping a crying Microsoft up to its feet anytime soon.

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Probably not but one can hope can't they. You forgot to include Xen/VMware in your chronology, there have been some moments there also. But just because two companies have fought in the past doesn't mean they need to continue in the future. All it takes is a good will gesture on one side to start the process. The US & Russia have learned to live with each other after the cold war and even the North and the South patched things up after fighting for years and learned to live together. Sure there will be moments of bickering even in the best of times but the blatant instigation (usually by Microsoft) doesn't help at all. Well as you point out this will likely continue on which is a shame, the companies should focus their energies on their products instead of picking fights with each other and trying to end up in their own version of the "Virtual Inquirer"