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VMware: We are not an island

This week, when VMware announced its partnership with Hewlett-Packard to integrate its Lab Manager with HP’s Business Technology Optimization software, more specifically, HP Operations Orchestration, it showed that the company realizes that it’s not an all-virtual world — yet — and that there are large pockets of physical systems not under its direct control.

“Lab Manager is a great tool from the point that you already have a physical box with ESX, storage and networking installed,” said Bogomil Balkansky, the senior director of product marketing at VMware. “From there, developers can self-deploy all these virtual configurations. But without that, Lab Manager can do nothing for you.”

To that end, the integration between VMware Lab Manager and HP’s orchestration software aims to offer “one seamless process to do all this [provisioning] from the same place,” he said, enabling the provisioning of bare metal, in addition to virtual, resources.

The target market for the Lab Manager/HP Orchestration suite, to be delivered sometime in 2009, will be the same as the target market for Lab Manager today, namely large independent software vendors (ISVs) and “nonsoftware companies that nevertheless develop a lot of software in-house, for example, telcos and banks,” Balkansky said.

VMware also plans to OEM HP’s Discovery and Dependency Mapping (DDM) Inventory software for use in a new VMware product to be announced in 2009.

The HP deal marks the third time in four months that VMware has partnered with one of the big four systems management companies (HP, BMC, CA and IBM). In September, BMC and VMware said they would collaborate on integrating VMware’s Lifecycle Manager with BMC’s Atrium Orchestrator (formerly Run Book Automation) and Remedy IT Service Management, such that joint customers could make change requests or initiate automation processes from either Lifecycle Manager or BMC products. Then, just last month, CA announced that it would OEM and resell VMware’s Stage Manager as part of its Data Center Automation suite.

“A core tenet of our virtualization management strategy is to integrate our products with the larger systems management offerings,” Balkansky said. That approach should appeal to “larger companies that aspire to a single pane of glass” while at the same time giving them the benefit of “the feature-rich products our tools provide,” he said.

This all seems logical enough, but one question I have is whether there is customer demand for these integrations. Frequently, these sorts of product integrations are a result of customer clamoring for them, but at least in the case of the HP/VMware partnership, a request for a customer reference came up short. “The idea of a single pane of glass resonates very well,” Balkansky said, “but honestly we haven’t solicited quotes and validation given that the integration hasn’t happened yet.”

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