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Virtualization Vendor Profile: Hyper9

Welcome to the latest edition of the Virtualization Vendor Profile. Every once in a while I’ll talk with a smaller or lesser-known company, learn about their business, discuss some industry trends, and write up a recap.

We just closed our Virtualization Decisions 2010 Purchasing Intentions Survey, and over the next few weeks we’ll be reporting on the results. One of the things I noticed as I looked through the data is that organizational challenges are on the rise.

Last year, the top reasons for not virtualizing were “too expensive” and “too complex.” But this year, the top reasons were “budget approval won’t come until next year” and “lack of in-house skills.” Clearly, IT needs a better way to demonstrate virtualization’s value to the decision-makers that approve purchasing and training budgets.

Coincidentally, this week I spoke with Jonathan Reeve, vice president of product strategy for Hyper9, a virtualization management vendor. One of Hyper9’s product features is live reporting through SharePoint and other collaboration software, which lets IT managers share information with the business side of the house in a more familiar, easy-to-understand format.

Collecting, sharing and analyzing data across all aspects of an organization is going to become increasingly important as private cloud computing adoption picks up, Reeve told me.

“We really see private cloud as where the action’s going to be over the next couple of years,” he said.

Admins are also facing more questions from the business side about public cloud computing. To that end, Hyper9 also offers a Cloud Cost Estimator Lens, which lets organizations find out how much it would cost to run their VMs on Amazon EC2. Reeve said public cloud adoption is further off on the horizon, and many organizations will likely explore the hybrid cloud model.

“In a lot of conversations we have with customers, hybrid definitely comes up,” he said.

Hyper9 was founded in 2007 on the premise that virtualization management requires a different approach than physical IT management, Reeve said. The company is based in Austin, Texas and has about 50 customers.

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