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Virtualization Vendor Profile: Netuitive

Welcome to the latest edition of the Virtualization Vendor Profile. Every once in a while I’ll talk with a smaller or lesser-known company, learn about their business, discuss some industry trends, and write up a recap.

With all the hype these days, it’s easy to envision a not-too-distant future where every data center is a dynamic, automated private cloud. But is that a reality?

Not according to Nicola Sanna, CEO of Netuitive.

“In small organizations, they’re going to have a hard time making that case,” he told me.

Netuitive’s software uses complicated mathematical formulas and statistics to take the manual guesswork out of creating and managing dynamic, automated private clouds (a unique approach that helped the company win gold at the Best of VMworld 2009 Awards).

The vendor’s customers include very large financial institutions; it’s these kinds of organizations that have the economy of scale to justify private cloud, Sanna said. He sees SMBs turning to more affordable managed services instead — if they even need a dynamic, automated solution at all.

“Smaller companies are leveraging virtualization to consolidate and to get rid of expensive tools,” he said. “But the bigger players, they have a bigger vision. VMware is just a stepping stone to the cloud. … That’s the ambition of the big guys.”

Netuitive only supports VMware infrastructures now, but that will be changing soon.

“Ninety percent of our demand was around VMware,” Sanna said. “We’re just starting to see demand for things like Hyper-V and integration with Amazon Web Services.”

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